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Case Study

Upsticks Directory

Building and launching a UK-wide property services directory platform connecting customers with local estate agents, mortgage brokers, conveyancers, and removals companies.

Client

Upsticks Directory

Industry

Property Services Platform

Services

Full-Stack Development, UX/UI Design, SEO, Branding

Upsticks Directory

The Challenge

The goal was a UK-wide property services directory that would take on the traditional commission-based model. It needed to connect customers with local estate agents, mortgage brokers, conveyancers, and removals companies through a genuinely fair system. Unlike competitors that charge commission or sell user data, Upsticks Directory shows results ranked purely by distance, with no paid placements and no hidden fees.

Our Solution

We built a full-stack platform using Next.js, covering everything from user authentication and business account management to multi-location support, group messaging, and payment processing via Stripe. The first 100 businesses got free lifetime membership to get things moving, with future listings at £12/month. No upsells, no small print.

Upsticks Directory search results
Upsticks Directory business listing

Key Features

Next.js full-stack application
Postcode-based proximity search
User authentication and business accounts
Multi-location support for businesses
Group contact/messaging feature
Stripe payment integration
Email system and automated templates
Comprehensive SEO optimization
Complete branding and social media presence
Transparent, commission-free business model

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