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Case Study

Central Barks

A two-sided UK marketplace for the dog walking industry. Built for walkers who need to run their business and pet owners who need to find and book someone they can trust.

Client

Central Barks

Industry

Pet Services

Services

Product Strategy, UX/UI Design, Full-Stack Development, Branding

Central Barks Platform

The Challenge

Most dog walking businesses were still running on WhatsApp, paper diaries, and bank transfers. The booking platforms that did exist charged commission on every job, charged per walker, or forced pet owners to download yet another app just to book a walk. There was no single platform built around how dog walking businesses actually operate.

Our Solution

We designed and built a flat-fee, two-sided marketplace from the ground up: no commission, no per-booking fees, and no forced app download for pet owners. Postcode-based search powered by PostGIS connects owners with local, vetted walkers. Detailed pet profiles carry a dog's medical history, behaviour notes, and vet details with them even if they change walker. Payments run through Stripe Connect so money goes straight from owner to walker, with the platform never holding funds.

What We Built

Two-sided marketplace: business tools for walkers, discovery and booking for owners
Postcode-based walker search using PostGIS
Stripe Connect for direct, automated payments
Detailed pet profiles with medical history, behaviour, and vet details
One-off and recurring weekly booking automation
In-platform messaging between walkers and owners
Solo (£12/month) and Business (£30/month, unlimited team) subscription tiers
UK dog park and walking location directory
Transactional email system via Postmark

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